True Classic: Brand Strategy.
Tasked to evaluate strategic leadership, creative vision, and ability to manage and scale a creative team. Develop a comprehensive creative strategy for True Classic’s Spring 2024 campaign. Crafting a detailed creative strategy, outlining a team structure, developing a campaign concept, and presenting a timeline and resource plan.
Location: Los Angeles, CA
True Classic
Creative Direction.
TAGLINE:
“SPRING INTO COMFORT”
THEME:
Emphasizing the comfort and versatility of True Classic products during the spring season, suitable for various daily activities.
LIFESTYLE IMAGERY:
For the Spring 2024 campaign, the lifestyle imagery features models against neutral-tone backdrops, showcasing True Classic’s versatile collection. The campaign emphasizes the diverse color palette and rich garment textures, maintaining a simplistic yet powerful aesthetic. The visual approach is clean and modern, focusing on simplicity and functionality while highlighting the quality and fit through high-resolution imagery. To evoke comfort and style, warm colors, inviting tones and natural lighting are incorporated to create a relatable atmosphere. This combination ensures the campaign is aspirational and accessible, resonating with the target audience.
More Work.
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