Creative direction, brand strategy, post-production, marketing, design.

Creative Director, tapouts, Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,

tapouts: Brand Development.

Tasked with creating new branding materials for tapouts, I evaluated the brand direction and creative vision while developing a comprehensive creative strategy. Responsibilities included rebranding marketing materials, crafting a new campaign concept, and presenting a refreshed creative direction that accurately portrays tapouts’ brand values and message.

Location: Venice Beach, CA

tapouts

Creative Direction.
Creative Director, tapouts, Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,
Enhancing the color palette, typeface, imagery, and design elements to create a cohesive visual identity for tapouts. This redesign focuses on visual appeal and emotional resonance, selecting colors, typefaces, and imagery that tell compelling stories. The aim is to create a consistent, impactful experience that conveys the values and mission of tapouts, making the brand more relatable and memorable for parents and children alike.
Creative Director, tapouts, Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,
Creative Director, tapouts, Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,
Creative Director, tapouts, Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,
Creative Director, tapouts, Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,
Creative Director, tapouts, Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,
Creative Director, tapouts, Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,
Creative Director, tapouts, Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,
Creative Director, tapouts, Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,
Creative Director, tapouts, Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,

More Work.

Creative Director, tapouts, Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,

tapouts

natives shoes, jefferson native shoes, live lightly, #livelightly, lifestyle brands

Native Shoes

True Classic, Creative Director, True Classic Case Study, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co,

True Classic

Uniqlo

gnarly beach, gnarlybeach.com, gnarly beach malibu hat, neon beach hat, gnarly beach brand, josh lunt, @joshlunt, lifestyle brands, @lifestylebrands.co, neon beach hat

Gnarly Beach

Olé Cocktail Co.

Boardies

Nike

Sugarlash Pro

Wildhearts Eyewear

SweetLegs

melting-hearts-fashion-eyewear-lifestyle-brands

Melting Hearts

University of Arizona

naked juice, healthy fruit juice, packaging, campaign, lifestyle brands, photo shoot, models, california

Naked Juice

Atlas Growers