Melting Hearts: The shades that get the babes.
Melting Hearts Eyewear was established in 2010. Ever since creating the brand, the epic ride hasn’t had time to slow down. From arriving on the scene in the early days, to developing a multitude of frames that can be seen around the world. Melting Hearts has made it a priority to stay true to the core brand integrity, delivering an exceptional experience to their global network.
Melting Hearts
Brand Development.
With the continual growth of Melting Hearts, new frames, styles, lenses, colors, and technologies evolved alongside the brand. From the early years with metal hinges and bulky logos to interchangeable arms and streamlined inset logos, Melting Hearts is constantly developing new products and strategies that complement the style and budget of their customers.
REBRAND
In 2013 we had rebranded Melting Hearts identity in a subtle fashion. As much as we appreciated the original brand mark, we felt the logo could be revamped in a matter that would flow naturally with the existing typeface.
Result: Transforming the rounded M.H / Heart logo into bold lines while preserving the symmetry in addition to creating separation by adding elements of depth to coincide with the original typeface.
More Work.
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